GivingTuesday is a day that encourages people to do good. Created in 2012, GivingTuesday has spread into a global generosity movement that encourages hundreds of millions of people to give, collaborate and celebrate generously every year.
GivingTuesday occurs Nov. 30, 2021. With the holiday season approaching and tax season close behind, people are often looking to make charitable contributions this time of year.
GivingTuesday can spark a groundswell of support for your organization to collect donations and raise awareness about your cause.
While this day provides an opportunity for high-profile coverage and fundraising momentum, planning a campaign is up to you. Here are some tips for a successful GivingTuesday.
1. Set goals.
Plan how you’re going to use your resources to reach the most effective targets. Track progress and performance.
2. Develop a campaign strategy.
Consider a multichannel approach to reach the greatest number of people. This includes emails, social media posts, direct mailings and phone calls.
3. Create a donor stewardship plan.
GivingTuesday has the potential to add a lot of new names to your contact list. To turn new donors into lifelong donors, you’ll need a donor stewardship plan in place to maintain engagement and keep retention high.
4. Recruit stakeholders.
Involve your board members and capitalize on any special opportunities they may have to offer. Reach out to corporations you’ve partnered with before to see if they’ll help amplify your message.
5. Leverage your donor base.
Ask existing supporters to share your message with their networks and fundraise on your behalf.
6. Plan for December.
GivingTuesday is just the start of the giving season. Nearly one-third of all donations happen in December, so be prepared to ride the momentum of GivingTuesday into the next few weeks.